| 1 | | IT'S MORE COST EFFECTIVE THAN YOU MIGHT THINK. | | When you break down the costs of advertising on television, radio or even in the Yellow Pages, placing your ad in VM fits a lot easier into your annual budget. |
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| 2 | | YOUR MESSAGE GOES A LOT FURTHER. | | Statistics show that the average copy of VM will pass from five different people before it finds its final resting place in someone's home. And statistics further demonstrate that an average reader will revisit a magazine at least three times per issue, extending the number of impressions your ad receives. |
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| 3 | | YOU'LL NEVER HAVE TO SWEAT THE LITTLE DETAILS. | | With VM's in-house design team, you can rest easy in the knowledge that your ad will be designed by professionals. This way, you won't have to waste time trying to outsource to other design houses and marketing firms. |
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| 4 | | YOU BUILD A STRONG LEVEL OF BRAND LOYALTY. | | Besides the immediate gratification of attracting new customers and increasing sales, having your print ad consistently appearing to readers helps ensure it is your company, and not your competitor's, that is first and foremost on their minds when they're in the market for your products or services. |
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| 5 | | YOU'RE PLAYING TO A FOCUSED AND CAPTIVATED AUDIENCE. | | Television commercials are when people get up to grab a snack or go to the washroom. Radio commercials are tuned out to chat with others in the car or on the cell phone. A reader picks up a magazine and "reads" ... which, by definition, keeps them concentrating on everything their eyes are absorbing. Including your ad. |
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| 6 | | YOU'RE NOT JUST TALKING TO THE AIR. | | A recent study shows that 50% of magazine readers will actually respond in some proactive way to the ads they read. Ranging from visiting your store, considering a purchase, logging onto your company's website or simply developing a more favourable opinion of your business, magazine readers consistently respond to what they read. |
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